Luxury Wine Tours
Viavinum designs luxury wine tours across the great wine regions of Europe: Rioja and Ribera del Duero, Bordeaux and Burgundy, Tuscany and Piedmont, the Douro and the Alentejo. Private journeys and small group departures that open the doors of family estates and legendary cellars, with exclusive tastings hosted by the winemakers themselves, Michelin-starred tables and boutique hotels chosen one by one. The wine world at its very best, arranged down to the last detail.
A luxury wine tour is not simply a more expensive wine tour. It is the difference between joining a queue at the visitor centre and being received in the family library of a château; between a tasting at the counter and a vertical of old vintages poured by the cellar master; between a hotel with a good rating and a manor house surrounded by its own vines.
That is what we have been doing at Viavinum for years: opening doors that are not open to everyone. Our relationships with producers across Spain, France, Italy and Portugal let us build journeys around exclusive winery visits, private tastings and gastronomy of the highest level, always in small numbers and always without haste.
Luxury Wine Tours Designed Around You
Every luxury wine tour we plan brings together the same elements:
- Exclusive winery access — private visits and tastings at estates that rarely open to the public, hosted by owners, winemakers and cellar masters
- Fine dining, from Michelin-starred restaurants to long lunches served among the vines
- Boutique hotels, wine estates and country houses, selected for character rather than category alone
- Private guides and transport, so the pace of the day is yours and nobody is ever waiting on a coach
- A dedicated travel designer who plans the trip with you and stays reachable while you travel
Choose one of our small group tours, travel alone with a private wine tour, or let us build a custom wine trip around your own dates.
Luxury, for us, is measured in access and in time. Access to the estates, cellars and tables that are usually closed; and the time to enjoy them properly, without a schedule pushing you towards the next stop. Small groups, private guides and itineraries built around a handful of exceptional wineries rather than a long list of them.
Where to Take a Luxury Wine Tour in Europe
Four countries hold the wine regions that define European fine wine, and each offers a different kind of luxury. Spain combines historic bodegas with signature architecture and some of the best value at the top end. France is the home of the grand cru: châteaux, walled clos and chalk cellars. Italy pairs Tuscan and Piedmontese vineyards with art cities and unrivalled cooking. Portugal offers the terraced Douro, port lodges in Porto and quintas that receive very few visitors a year.
You can dedicate an entire journey to a single region and know it in depth, or combine two countries into one longer trip. If you have only a few days, our short break wine experiences concentrate the same level of access into a long weekend.
SPAIN
FRANCE
ITALY
PORTUGAL
Private, Small Group or Fully Bespoke
There is no single way to travel well. We work in three formats, all with the same level of access:
- Luxury small group tours — scheduled departures with a maximum of a dozen travellers, expert guides and every detail arranged. Ideal if you want to share the experience with other wine lovers.
- Private wine tours — your own dates, your own pace, only your party. The most flexible way to reach the most exclusive estates.
- Bespoke journeys — anniversaries, milestone birthdays, collectors’ trips and corporate wine experiences, designed from a blank page.
Whichever you choose, the wineries, the guides and the standard of hospitality are the same. Read more about who we are and how we work.
Plan Your Luxury Wine Tour
Tell us when you would like to travel, who is coming and which wines you love, and we will design the rest. Contact us and start planning your luxury wine tour today.
Prefer to read on first? Our guide to wine tourism as a leisure experience explains what makes a wine journey worth taking.
What makes a wine tour a luxury wine tour?
Three things: access, exclusivity and service. Access means private visits to estates that do not open to the general public, hosted by the people who make the wine. Exclusivity means small numbers — private tours or groups of around a dozen travellers — so every visit stays personal. Service means boutique hotels, fine dining, private transport and a travel designer who plans everything with you and remains reachable throughout the trip.
How much does a luxury wine tour cost?
It depends on the region, the length of the trip, the estates visited and the standard of accommodation. A luxury wine tour is priced per journey rather than per night, because it includes private guides, exclusive tastings, transport and most meals. Tell us your budget when you get in touch and we will tell you honestly what it can achieve — and where it is worth spending more.
Which European region is best for a first luxury wine tour?
Spain offers the best value at the top end and combines historic bodegas with remarkable modern architecture. France is the classic choice for anyone drawn to grand cru and château culture. Italy is unbeatable if you want to combine wine with art cities and food. Portugal is the most intimate of the four. Our guide to Spanish wine regions is a good place to start.
Can you organise a private tour for a special occasion?
Yes, and it is one of the things we most enjoy. Anniversaries, milestone birthdays, family celebrations, collectors’ trips and corporate incentives are all designed from scratch: your dates, your pace, the estates you want to visit and the level of hospitality you have in mind. Just tell us the occasion and we will build the journey around it.